In the third issue of SEO Weekly, we feature news about Google, Shopify, YouTube and LinkedIn.
How To Write Meta Descriptions That Don't Suck
I'll be the first one to admit it: The first time I wrote a blog post, I had a lot of new terminology to learn.
Now, Shopify merchants can quickly turn their catalogs into shoppable Pins
The new Pinterest app on Shopify is now available in the U.S. and Canada.
YouTube Expands Ad Formats for TV Screens
YouTube's announcement capitalizes on sharp YoY growth and anticipated consumption increases during COVID-19.
Google AdSense Ad Balance Tool Going Away On May 20th
Google announced it is retiring the Ad Balance slider tool from Google AdSense. This tool that launched in January 2017 is going away on May 20, 2020. Google said "based on feedback from our publishers, we've decided to retire the ad balance feature. Going forward, we'll focus on developing our suite of blocking controls instead."
Google’s May 2020 Core Update
On May 4th, 2020 Google announced that a new core update was being released. Great fluctuations have been seen with this update. See what has happened so far, and which industries seem to be SERP winners and losers.
LinkedIn Temporarily Deindexed from Google
LinkedIn found itself de-indexed from Google search results on Wednesday, which may or may not have occurred due to an error on their part.
Google is suggesting searches based on users’ recent activity
The suggestions surface for multiple intents for logged-in users.
Google Continues To Ask Searchers To Rate Search Results
This isn't specifically new but from time to time I see someone share a Google survey or poll in the search results, asking the searcher to rate the search experience. In this case below, Google is asking the searcher if the specific web site shown in this snippet is helpful or not.
Google: AMP No Longer Required For COVID-19 News In Top Stories Carousel
Google announced yesterday that news sites no longer need to publish using AMP to be seen in the top stories carousel, specifically for COVID-19 related news. Google said for other news topics you need AMP, but there is now an exception made for COVID-19 related news.